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The Market

   

Finding consistent statistics about the Internet can be hard, many of the main research companies charge high prices for their reports and often the reports will contradict each other

On this page (and the two sub pages) we have tried to combine statistics we find in the large variety of Internet and technical articles we read each month. Our clients have access to much more detailed statistics and the background data available in the Clients Area of the web site

Where possible we have provided the source and date where the data came from. As new data is made available we will update this page and the graphs it contains

We would appreciate it if you are going to quote statistics from this page that you please provide a link back

The statistics have been split into the following categories:

 Graph

Internet Size (Page 1)

  • Domain Names Registered
  • Total Web Sites Across All Domains
  • Data Created On The Web

Internet Spending (Page 1)

  • Worldwide Internet Spending
  • US Online Advertising Spending
  • % Of Online Advertising To Be Spent On Rich Media Adverts
  • Customer Loyalty - The Site Features That Really Please Customers
  • Getting The Goods - Where Do We Go To Buy Online
  • Bad Design - The Most Annoying Things

Users Online (Page 2)

  • Top 20 Countries With The Highest Number Of Internet Users
  • UK Internet Usage By Gender
  • UK Internet Usage By Age
  • % Internet Penetration By World Region
  • Internet Users By World Region
  • Internet Penetration By Top 10 European Regions
  • Internet Users By Top 10 European Regions
  • How People Spend Their Internet Time

Search Engines (Page 2)

  • Average Monthly Searches
  • Words Used In Search Queries

Mobile Web Access (Page 3)

  • Online Mobile Population
  • Mobile Phone Users Accessing The Web

Email (Page 3)

  • What Factors Influence People To Open Emails

Technology, SPAM & Threats (Page 3)

  • Dreamweaver Usage
  • PHP Usage
  • Web Servers Used
  • Where Does SPAM Originate From
  • Malware Spreading Techniques
  • Types Of Malware Threats
Nearly 40 percent of Internet users claim that failure to update content on a regular basis is a key reason for dissatisfaction

Source: NUA

Internet Size

graph - Domain names registered

Source: DomainTools - August 2006

57% of .uk domains are associated with an active website. Out of the existing .uk domains almost 40% of them relate to business web sites

Source: Nominet - October 2006

 Graph - Total sites across all domains

Source: NetCraft - May 2007

The Internet has added 12.8 million web sites thus far in 2007. 27.4 million new sites were added to the internet in 2006
Graph - Data created on the net

Source: IDC - March 2007

Note: 1 Exabyte = 1 billion Gigabytes
Last year, 161 exabytes (an exabyte is a billion gigabytes) of digital information were created representing roughly 3 million times the information in all the books ever written

Or if you prefer, the equivalent of 12 stacks of books, each extending more than 92 million miles from the earth to the sun


In the UK 80% of all businesses now have websites

Source: DTI Benchmarking Report

 

 

Internet Spending

The 10 million disabled people in the UK have a discretionary income of £50 billion per year

Source: Guild Of Accessible Web Designers
The 3 month festive period of 2007 is tipped to set an online spending record of £15bn. A 60 per cent increase over 2006

The average UK shopper is expected to spend some £509 shopping online this year, 40% more than 2006

Source: Computing - November 2007
Graph - Worldwide internet spending

Source: DomainTools - August 2006
74% of online shoppers say they've abandoned a purchase as a result of a bad experience. Just over 60% said they had never returned to the site after a bad experience

Source: Zendor - 2006


Women are 38% more likely than men to buy a Christmas gift online, and 55% more likely to do all their shopping online

Source: Nielsen/Netratings - Feb 2007
US online advertising spending

Source: NetCraft - May 2007

 Graph - Spend on rich media adverts

Source: Jupiter Research - 2006
Graph - Customer loyalty

Source: WebTrends - 2006
The average traffic increase seen by ecommerce stores over the 2006 Christmas period

Each adult spends an average of £208 online in the 10 weeks leading up to Christmas

Source: FastHosts - Feb 2007

 

50% of potential UK online sales are not completed due to a lack of info or a lack of confidence in the store

Source: Voice Commerce Group




The study, from IDC's worldwide vertical market research program, forecasts software spending alone will reach $327 billion by 2010

Hardware spending will reach $562 billion worldwide in the 2006-2010 timeframe, which represents a significant rise led by volume servers, peripherals and storage, and networking equipment

IT services will reach $587 billion in 2010, which represents a five-year CAGR of 5.8 percent. The largest market opportunities in services are in government, banking, and discrete manufacturing


Source IDC - January 2007
Graph - Where do we go to buy online

Source: Bizrate Research - 2006
Graph - Bad design. most annoying things

Source: UK Net Guide - 2006